We started Fred because we love water, and we want to make it cool and easy for people to drink more water and less of the other junk
Built on 
We put Fred water in flask-shaped bottles so it can go wherever you go more easily, not to simply freak people out (though we do admit the freaking-people-out thing can be fun)
Built on
There has always been, and there always will be, more pockets than cup holders.
Fred is designed to fit the former, so you can have water with you wherever you go.
Inspired by the frontier flask, Fred’s bottle is comfortable to hold and easy to slip into back pockets.
That’s just the price of being too smart to judge a book by its cover, or in Fred’s case, a beverage by its bottle shap
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