The Gemstones used are sourced from small scale miners from all over Zambia and Africa, so that each piece of jewelry is a memoir and souvenir of Africa’s rich mineral heritage.
We developed a Jewelry business model, based on smaller margin of profit with higher turnover. To site an example, we rationalized the price structure of Tanzanite based on this principal in 2013
As a result, our competitors had to slash their prices down and today Zambian market has become one of the highly competitive consumer markets for Tanzanite, thanks to Bobbilies business model. Similarly, we are producing the widest range of wedding rings for the Zambian market
As part of our African expansion program, we have successfully established a retail Jewelry center in Maputo, Mozambique and currently exploring South Africa and Ethiopia
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